Branding · Entrepreneurship · Marketing · PR

Bran Castle: how to create a tourist gem with great marketing

Last week we went on vacation to Bran and stayed at our usual spot, Club Vila Bran. One of the things I love about the place is that you can sit on the terrace and have a glimpse at Bran Castle. As I was sipping my latte and planned the next blog post, it dawned… Continue reading Bran Castle: how to create a tourist gem with great marketing

Branding · Entrepreneurship · Marketing · PR

7 easy steps for a successful Instagram post

Instagram is one of the hypes of social media. Everyone wants a piece of it, however small, because everyone wants followers, right? Gone are the days where you would see a cute puppy in the street, take a pic, throw in some hashtags and share. People want quality content these days. Content they find relevant… Continue reading 7 easy steps for a successful Instagram post

Branding · Entrepreneurship · Marketing · PR

How to make your profile pic work for you

We all browse social media much more than we should. And let’s face it, we fawn or feel envy over some people’s profile pics, while others make us cringe. When we are specifically looking for a person or a business across social media, their profile pic is the first thing we see. Keep in mind… Continue reading How to make your profile pic work for you

Branding · Entrepreneurship · Marketing · PR

How to create a mood board & how to put it to its best use

Just throw some pics together and there you have it. Just kidding. Or not quite? The main point is to collect images you like. Whether you use Pinterest for digital images or a wall for magazine cuts and prints it’s your decision. I feel way more comfortable with anything digital, and I’d rather take a… Continue reading How to create a mood board & how to put it to its best use

Branding · Entrepreneurship · Marketing · PR

What is a mood board & why your biz needs one

Remember those panels made from cork or any other material we used in our adolescent years to compile pics we would cut from magazines, pieces of fabric and whatever else we thought pretty and loved to watch? That was our way of getting inspiration back then. Now we have grown more sophisticated, and so have… Continue reading What is a mood board & why your biz needs one

Branding · Entrepreneurship · Marketing · PR

11 steps to an authentic brand that will convince your audience

Beast: I want to do something for her… but what? Cogsworth: Well, there’s the usual things: flowers… chocolates… promises you don’t intend to keep… Lumiere: No, no! It’s got to be more something more special than that! That, my friend, is the essence of branding. Branding is supposed to spark a feeling. Of course, there… Continue reading 11 steps to an authentic brand that will convince your audience

Branding · Entrepreneurship · Marketing · PR

10 reasons why you must brand your business

The general perception of business owners is that they don’t need to waste money on branding. What they have to offer is so exceptional that clients will do anything to get it. Wrong! If you’re a new or small business, then it’s imperative to create your branding and follow its guidelines to the last detail.… Continue reading 10 reasons why you must brand your business