Entrepreneurship · Marketing · PR · Startup

Shonda Rhimes & Cindi Stivers: The future of storytelling

“We all feel a compelling need to watch stories, to tell stories … to discuss the things that tell each one of us that we are not alone in the world,” says TV titan Shonda Rhimes. A dominant force in television since “Grey’s Anatomy” hit the airwaves, Rhimes discusses the future of media networks, how… Continue reading Shonda Rhimes & Cindi Stivers: The future of storytelling

Entrepreneurship · Marketing · Startup

Why the customer isn’t always right & what to do about it

The saying goes that our client is our master. In other words, clients have the right to interfere and dictate us ways of action. I have seen this happening quite a lot lately, especially when it comes to established brands. It’s a mistake many marketers make, an intentional compromise that lowers the value of their… Continue reading Why the customer isn’t always right & what to do about it

Entrepreneurship · Lifestyle · Marketing · Startup

Thursday tips

In this day and age, everyone is struggling to grow. Which is why today I’m bringing a new series on the blog, Thursday Tips, dedicated to growth hacking. Stay tuned every Thursday for the weekly tip. Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is… Continue reading Thursday tips

Entrepreneurship · Marketing · Startup

The simple but monumental differences between B2B & B2C marketing

Marketing is a complex field. Actually it is a maze of its own where you have to navigate carefully to lead clients and their customers from start to finish. I may be a little bit subjective here, since I mostly do B2B marketing, but from my experience B2C is the easy way out because of… Continue reading The simple but monumental differences between B2B & B2C marketing

Branding · Entrepreneurship · Marketing · Startup

What does a marketer do & why your business needs one

According to BusinessDictionary.com, a marketer is A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. So far so good. Except it’s nowhere as easy as it sounds. It’s like in those… Continue reading What does a marketer do & why your business needs one

Branding · Marketing · Startup

5 reasons why you should repurpose content & 5 ways to do it with great results

You reap what you sow. Let’s face it, we don’t always have time and inspiration to create brilliant content on a roll. Good content can be transformed and reused. Less favored content can be spiced up. You can reach new audiences. The possibilities are endless. It’s like your own diy project where you can get… Continue reading 5 reasons why you should repurpose content & 5 ways to do it with great results