Branding · Entrepreneurship · Marketing · PR

Bran Castle: how to create a tourist gem with great marketing

Last week we went on vacation to Bran and stayed at our usual spot, Club Vila Bran. One of the things I love about the place is that you can sit on the terrace and have a glimpse at Bran Castle. As I was sipping my latte and planned the next blog post, it dawned… Continue reading Bran Castle: how to create a tourist gem with great marketing

Entrepreneurship · Lifestyle · Marketing · PR

Why influencer marketing is a big fat lie

I’ve had it. I’ve seen so many posts tagged #nsale since last Friday that I can’t take it anymore. And I’ve seen so many posts of Romanian bloggers having nose jobs at the same doctor, wearing the same dress, copying hairstyles and using tags wrong that I feel compelled to write about it. Fast backward… Continue reading Why influencer marketing is a big fat lie

Entrepreneurship · Life · Lifestyle · Marketing · Startup

Seth Godin : The tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. https://embed.ted.com/talks/seth_godin_on_the_tribes_we_lead

Entrepreneurship · Marketing · PR · Startup

Why you should offer meaningful content

People don’t really care about your products or services. And let’s be honest, words like sale or discount strategically placed in ads aren’t as effective as you’d like them to be. Try to sell something to anybody and they’ll run as fast as their legs can carry them. As buyer, you want to have control… Continue reading Why you should offer meaningful content

Entrepreneurship · Life · Marketing · PR

A few genuine words on fake PR these days

A recent article about ethical marketing made me realize once again the importance of my work. I am an advocate of ethics in business, and I stay away from declarations that might make it sound presumptuous. Yes, we may be doing something that has never been done before. But stating it doesn’t mean people will… Continue reading A few genuine words on fake PR these days

Branding · Entrepreneurship · Marketing · PR

7 easy steps for a successful Instagram post

Instagram is one of the hypes of social media. Everyone wants a piece of it, however small, because everyone wants followers, right? Gone are the days where you would see a cute puppy in the street, take a pic, throw in some hashtags and share. People want quality content these days. Content they find relevant… Continue reading 7 easy steps for a successful Instagram post

Branding · Entrepreneurship · Marketing · PR

How to make your profile pic work for you

We all browse social media much more than we should. And let’s face it, we fawn or feel envy over some people’s profile pics, while others make us cringe. When we are specifically looking for a person or a business across social media, their profile pic is the first thing we see. Keep in mind… Continue reading How to make your profile pic work for you