Entrepreneurship · Marketing · Startup

Why the customer isn’t always right & what to do about it

The saying goes that our client is our master. In other words, clients have the right to interfere and dictate us ways of action. I have seen this happening quite a lot lately, especially when it comes to established brands. It’s a mistake many marketers make, an intentional compromise that lowers the value of their… Continue reading Why the customer isn’t always right & what to do about it

Entrepreneurship · Lifestyle · Marketing · Startup

Thursday tips

In this day and age, everyone is struggling to grow. Which is why today I’m bringing a new series on the blog, Thursday Tips, dedicated to growth hacking. Stay tuned every Thursday for the weekly tip. Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is… Continue reading Thursday tips

Entrepreneurship · Marketing · Startup

The simple but monumental differences between B2B & B2C marketing

Marketing is a complex field. Actually it is a maze of its own where you have to navigate carefully to lead clients and their customers from start to finish. I may be a little bit subjective here, since I mostly do B2B marketing, but from my experience B2C is the easy way out because of… Continue reading The simple but monumental differences between B2B & B2C marketing

Branding · Entrepreneurship · Marketing · Startup

What does a marketer do & why your business needs one

According to BusinessDictionary.com, a marketer is A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. So far so good. Except it’s nowhere as easy as it sounds. It’s like in those… Continue reading What does a marketer do & why your business needs one

Branding · Marketing · Startup

5 reasons why you should repurpose content & 5 ways to do it with great results

You reap what you sow. Let’s face it, we don’t always have time and inspiration to create brilliant content on a roll. Good content can be transformed and reused. Less favored content can be spiced up. You can reach new audiences. The possibilities are endless. It’s like your own diy project where you can get… Continue reading 5 reasons why you should repurpose content & 5 ways to do it with great results

Branding · Entrepreneurship · Marketing · PR

Bran Castle: how to create a tourist gem with great marketing

Last week we went on vacation to Bran and stayed at our usual spot, Club Vila Bran. One of the things I love about the place is that you can sit on the terrace and have a glimpse at Bran Castle. As I was sipping my latte and planned the next blog post, it dawned… Continue reading Bran Castle: how to create a tourist gem with great marketing

Entrepreneurship · Lifestyle · Marketing · PR

Why influencer marketing is a big fat lie

I’ve had it. I’ve seen so many posts tagged #nsale since last Friday that I can’t take it anymore. And I’ve seen so many posts of Romanian bloggers having nose jobs at the same doctor, wearing the same dress, copying hairstyles and using tags wrong that I feel compelled to write about it. Fast backward… Continue reading Why influencer marketing is a big fat lie