Entrepreneurship · Marketing · PR · Startup

Shonda Rhimes & Cindi Stivers: The future of storytelling

“We all feel a compelling need to watch stories, to tell stories … to discuss the things that tell each one of us that we are not alone in the world,” says TV titan Shonda Rhimes. A dominant force in television since “Grey’s Anatomy” hit the airwaves, Rhimes discusses the future of media networks, how… Continue reading Shonda Rhimes & Cindi Stivers: The future of storytelling

Branding · Entrepreneurship · Marketing · PR

Bran Castle: how to create a tourist gem with great marketing

Last week we went on vacation to Bran and stayed at our usual spot, Club Vila Bran. One of the things I love about the place is that you can sit on the terrace and have a glimpse at Bran Castle. As I was sipping my latte and planned the next blog post, it dawned… Continue reading Bran Castle: how to create a tourist gem with great marketing

Entrepreneurship · Lifestyle · Marketing · PR

Why influencer marketing is a big fat lie

I’ve had it. I’ve seen so many posts tagged #nsale since last Friday that I can’t take it anymore. And I’ve seen so many posts of Romanian bloggers having nose jobs at the same doctor, wearing the same dress, copying hairstyles and using tags wrong that I feel compelled to write about it. Fast backward… Continue reading Why influencer marketing is a big fat lie

Entrepreneurship · Marketing · PR · Startup

Why you should offer meaningful content

People don’t really care about your products or services. And let’s be honest, words like sale or discount strategically placed in ads aren’t as effective as you’d like them to be. Try to sell something to anybody and they’ll run as fast as their legs can carry them. As buyer, you want to have control… Continue reading Why you should offer meaningful content

Entrepreneurship · Lifestyle · PR

Why the Danube Delta needs better promotion & how I’d do it

We’ve recently visited the Danube Delta and I have to say it’s exactly how I had imagined. A raw, amazing corner of nature where man has interfered to a minimum. It definitely sits on my top 3 places to visit for their natural beauty. While Greece will forever be in my heart, the Danube Delta… Continue reading Why the Danube Delta needs better promotion & how I’d do it

Entrepreneurship · Life · Marketing · PR

A few genuine words on fake PR these days

A recent article about ethical marketing made me realize once again the importance of my work. I am an advocate of ethics in business, and I stay away from declarations that might make it sound presumptuous. Yes, we may be doing something that has never been done before. But stating it doesn’t mean people will… Continue reading A few genuine words on fake PR these days